Assignment 2: Competition, Marketing Mix, and Pricing
Due Week 8 and merit 300 points
For this assignment, use the selfselfsame soundness wariness provider as in Assignment 1.
Write a indecent to six (4-6) page pamphlet in which you:
Determine the key characteristics of the users of the products and/or services of the soundness wariness provider you separated.
Analyze the competitive environment of the soundness wariness provider you separated and confide a sequence of exercise for strategic marketing victory.
Determine which tools of the marketing mix profitable to soundness wariness providers would be most telling for the soundness wariness provider you separated.
Determine the best potential pricing strategy for at lowest one of the products or services offered by the soundness wariness provider you separated.
Provide at lowest three (3) competent sources, e.g., peer-reviewed journals, professional structure Website, or soundness wariness provider Websites.
Your assignment must ensue these formatting requirements:
This sequence requires use of new Strayer Congruity Standards (SWS). The format is irrelative than other Strayer University sequences. Please select a avail to criticism the SWS documentation for details.
Be typed, double spaced, using Times New Roman font (bulk 12), delay one-inch margins on all sides; relations must ensue SWS or school-inequitable format. Check delay your adherent for any joined instructions.
Include a screen page containing the appellation of the assignment, the student’s call, the adherent’s call, the sequence appellation, and the end. The screen page and the relation page are not middle in the required page protraction.
The inequitable sequence letters outcomes associated delay this assignment are:
Analyze the competitive environment of a soundness services structure and identify a sequence of exercise that earn recognize for strategic marketing victory.
Analyze the users of the soundness wariness arrangement.
Describe the uncertain tools of the marketing mix profitable to soundness wariness providers.
Use technology and counsel resources to investigation issues in soundness services marketing.
Write distinctly and concisely environing soundness services marketing using special congruity mechanics.
Grading for this assignment earn be established on repartee character, logic/structure of the pamphlet, and vernacular and congruity skills.