case study

 C1-1 CASE STUDY 1 UNIFIED COMMUNICATIONS AT BOEING The Boeing Fraternity (http://www.boeing.com/), headquartered in Chicago, Illinois, is the cosmos-people’s largest manufacturer of soldierly aircraft and retail jetliners. Boeing has further than 159,000 employees started in 70 contrariant countries who insist-upon effectual message to enlarge and institute some of the cosmos-people’s most compound products using components from further than 22,000 global suppliers. The fraternity’s productionforce is one of the most greatly educated in the cosmos-people. Most employees dpolite a propaganda position and multifarious dpolite tardy positions. Collectively Boeing employees entertain very comprehensive and obscure acquirements that can be harnessed to clear-up gists and intent direct stock products. Like multifarious higher corporations, Boeing has familiar an uptick in the compute of employees who production unconnectedly or voyage the higherity of each production week. Boeing’s engineers compute in the thousands and are purposely scattered cosmos-peoplewide to food the fraternity’s global operations. Boeing organizes its employees into production and contrivance teams. Given the fraternity’s distance and geographic vestige, multifarious of Boeing production’s teams conceive globally unsparingly members. Engineers on the selfselfcorresponding team may be divided by multiple age zones and thousands of miles. Age zone differences and removal regularly introduce teams succeeding a opportunity message challenges when they are faced succeeding a opportunity age easily-affected issues that must be unswerving promptly. C1-2 Subjoined message issues are associated succeeding a opportunity the simple discontinuance and profoundness of Boeing’s acquirements disingenuous. When faced succeeding a opportunity questions environing a feature distribute conceived in one of Boeing’s new airliners, an engineer can be challenged to warrant the equittalented special in the fraternity to continuity for answers. Collaboration Technologies Boeing knows that unceasing reversal is weighty to its covet term prosperity. It to-boot recognizes that effectual message disprevalent its employees, customers, and suppliers is an weighty strengthenr of unceasing reversal. Boeing has orally relied on a diversity of orders to ardispose collaboration disprevalent its employees and matter distributeners. As graphic in Figure C1-1a, Web conferencing, audio conferencing, desktop sharing, and inconstant utterance and facts uses entertain been used by Boeing employees to ardispose message disprevalent geographically unsparingly team members. Historically, these capabilities entertain been granted by contrariant third-party stipulaters who were selected on the cause of their force to stipulate highquality message uses at competitive rates. By the mid-2000s, Boeing had begun its alibi inland unified messaging and unified messages. At that age, moment messaging (IM) was one of the further favorite messaging uses used Boeing employees. At Boeing, IM has orally been appendixed by Web and audio conferencing uses as polite as by desktop sharing uses. The capabilities granted by these uses are specially weighty when answers to compound questions are needed. During the mid-2000s, further than 100,000 employees used conferencing uses each year. As you influence rely-on, conferencing uses represented a weighty percentage of Boeing’s annual message expenses.  C1-3 As collaboration technologies, the desktop sharing and conferencing orders productioned polite queer, but it was not comforttalented to get them to use them simultaneously for a indirect team contravention. To use them in concert insist-upond scheduling parley rooms equipped succeeding a opportunity at lowest one phone courses  C1-4 and facts ooze. It to-boot insist-upond reserving conferencing age succeeding a opportunity one or twain use stipulaters, getting all subsidences logged in to each use, and performing some hasty set up tasks and tests at the outset of each congress. Hence, opportunity it was potential to use multiple collaboration capabilities at the selfselfcorresponding age, this was not easily or transparently produced. Tardy planning was needed at all subsidences to entertain pleasurtalented interactive conferencing and desktop sharing congresss. Balance age, it became increasingly further appearing to Boeing that a higher collaboration platform was needed. Opportunity the fraternity’s subscriptions to third-party uses did food collaboration disprevalent geographically unsparingly team members, Boeing began to feel that it needed star that was twain easier and further muscular to finish the levels of collaboration, reversal and responsiveness that it aspired to entertain. Converged Netproduction Contrivance In 2008, Boeing authorized a $400 darling retrench succeeding a opportunity AT&T to condense its existing utterance and facts networks into an IP-network. Boeing began using AT&T’s WAN uses, audio conferencing uses, and wireshort utterance and facts uses. Moving the body of its message facilities to a dishonortalented IP-based netproduction infrastructure strengthend Boeing to flatten out unified messaging uses to further of its employees. The converged netproduction contrivance to-boot set the distance for its later agitate to unified messages. To rectify assist its inconstant productioners, one of the foremost enterprise-wide applications that Boeing deployed on its converged IP netproduction was Mircosoft’s Appointment Message Server. This was utensiled to stipulate desktop sharing, VoIP, audio conferencing, moment messaging, and closeness capabilities to all of its productioners cosmos-peoplewide. This promptly became a favorite appendix or choice to the fraternity’s oral collaboration uses. Boeing laterly made the firmness to upgrade to Mircosoft’s Lync  C1-5 Server to strengthen its employees to leverage enhanced closeness, ad hoc collaboration, desktop sharing, and oncourse contravention capabilities. Boeing’s collaboration capabilities antecedently and succeeding the creation of the converged IP netproduction are graphic in Figure C1.1. It is weighty to melody that Boeing continues to maintain to multifarious of the collaboration uses that it used anterior to utensiling its unified messages solutions. Hence, UC is best observed to be a appendix not a reposcongress to the collaboration orders that were already in settle. One of the key changes associated succeeding a opportunity Boeing UC order has been the force of employees to use the selfselfcorresponding softphone headset to food twain appointment and inconstant phone calls. Phone capabilities thrive the inconstant productioner who can indicate which emblem to march calls to on the fly. Their Boeing phone compute is regularly the selfselfcorresponding whether they are in their appointment, at settlement, on the pathway, or started on the other behalf of the cosmos-people. Detailed closeness advice environing team members is granted via Lync’s subsidence and motive indulge capabilities. Supply fetter distributeners are to-boot talented see the closeness advice of their key continuitys at Boeing; this arranges their interactions succeeding a opportunity engineering and livelihood teams at Boeing. UC Benefits Boeing’s converged IP netproduction and unified messages capabilities strengthen employees portion-out advice and acquirements further promptly and effectually, careshort of their subsidence. Boeing’s geographically unsparingly engineers use these orders to portion-out expertise succeeding a opportunity one another equitpotent as they could if they were in the selfselfcorresponding settle at the selfselfcorresponding age. The force to food unified messages capabilities balance the converged IP netproduction arranges acquirements sharing and has beseem an weighty facet of Boeing’s collaboration and acquirements skillful-treatment strategies.  C1-6 The fraternity’s unified messages order strengthens employees at unconnected subsidences to entertain the selfselfcorresponding capabilities that entertain in their settlement appointments. Indirect teams boon from life talented to adequitpotent their interactions to the message order that makes the most perception. For stance, they are talented to transition from moment messaging to a utterance message and/or desktop sharing congress depending on what the birth insist-upons. The UC order’s enhanced closeness capabilities to-boot stipulates true age advice environing the prevalent availforce and activities of other Boeing employees so that they can be brought into conversations environing how to discourse age easily-affected gist issues environing distributes, livelihood issues, or constellation course delays. Boeing has boonted from increased productivity and aptitude at twain the single and team levels. Its UC capabilities and converged IP netproduction entertain to-boot helped the fraternity hold in its Web and audio conferencing costs. Anterior to the UC utensilation, Boeing familiar double-digit development in costs associated succeeding a opportunity Web conferencing. Web conferencing continues to be widely used by Boeing employees, but the annual costs associated succeeding a opportunity Web conferencing entertain leveled off as employees increasingly use UC desktop sharing and audio conferencing capabilities instead of third-party conferencing uses. Boeing’s annual costs for audio conferencing uses entertain decreased by further than 15% gone utensiling the UC order. Opportunity Boeing stationary maintains to third-party audio conferencing uses, these are life used short regularly for team contraventions as the conclusion of the fraternity’s UC capabilities. The UC order has been categorically current by Boeing employees. It is widely viewed as a platform that arranges collaboration in an attractive fashion. Boeing continues to entertain the species of life one of the cosmos-people’s most innovative companies and its firmness to utensil unified  C1-7 messages on a converged IP netproduction demonstrates its commitment to deploy technologies that strengthen reversal. Discussion Points 1. Some indirect teams at Boeing entertain discussions focused on soldierly aircraft. Do some Internet elimination on UC safety mechanisms and warrant and briefly define separate that Boeing should entertain in settle to fix the solitude and honesty of such discussions. 2. To what distance do the UC boons familiar by Boeing muse those of other firms that entertain deployed UC capabilities balance converged IP networks? 3. To determination, Boeing has not utensiled the bountiful dispose of capabilities availtalented through UC orders. If you were the CIO at Boeing, what subjoined UC capabilities would you utensil? What boons would you rely-on Boeing to trace from deploying these capabilities? Sources [MICR10] Microsoft Case Studies. “Boeing Expects to Lower Costs and Improve Productivity succeeding a opportunity Messaging Solution.” March 16, 2010. Retrieved oncourse at: http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?casestudyid =4000006703. [MICR11] Microsoft Case Studies. “Boeing Promotes Acquirements Sharing for Global Workforce succeeding a opportunity Communications Solution.” April 29, 2011. Retrieved oncourse at: http://www.microsoft.com/casestudies/Microsoft-Lync-Server2010/Boeing/Boeing-Promotes-Knowledge-Sharing-for-Global-Workforcewith-Communications-Solution/4000009654. [REED08] Reed, B. “AT&T snags big Boeing utterance/facts retrench.” NetworkWorld. August 12, 2008. Retrieved oncourse at: http://www.networkworld.com/news/2008/081208-boeing-att-contract.html